Critical Thinking Case Study Essay Example

Basic Thinking Case Study Essay Example Basic Thinking Case Study Paper Basic Thinking Case Study Paper Exposition Topic: Basic Thinking Chris had recently been advanced as an Executive Assistant for Pat the CEO, Chief Executive Officer, of Faith Community Hospital. Pat had given Chris her absolute first task on her first day of work as an official colleague and that was to assemble data with the goal that Pat can introduce the issues to the governing body. Confidence Hospital is confronted with issues that required consideration and the governing body must be advised of the issues so an answer can be solution for help the emergency clinic remain in business. Chris was to take a gander at the various issues that Pat had educated regarding her during their initially meet and catch just what were the fundamental issues for the top managerial staff to know. A portion of the vital diagram that Pat mentioned was to have the option to respond to the accompanying inquiries: whats going on the present moment, what can be done, and what we ought to do about it recovered from Resource January 28, 2006. Before Pat had educated Chris of the issues that the clinic faces, she was large and in charge despite the fact that it was Monday morning and coming down. She was simply drawn in on Saturday will graduate University of Phoenix on the next Saturday and will likewise be beginning her new situation as an official associate so there was nothing that can come her direction that would allow her to down. Encircling the issue The issue that Faith Hospital is managing is the decrease of convictions and otherworldly qualities towards the emergency clinics missions proclamation. The emergency clinics strategic that the mission is to advance the wellbeing and prosperity of the individuals in the networks we serve through a far reaching continuum of administrations gave in joint effort the accomplices who share a similar vision and qualities. recovered from Resource January 28, 2006. As indicated by Chris, there are less network individuals and accomplices that comprehend what the emergency clinics missions are and there are others that have various perspectives and translations of what the mission ought to be. With the various understandings of the crucial emergency clinic is continually confronted with differing cases that requires a dynamic arrangement and strategies to deal with. Since the understanding of the strategic this credits to one of the issue that the emergency clinic is confronted with, for example, quiet denying clinical administrations, don't revive mandates, how specialists are reacting to the various situations and how certain taxpayer supported organizations and claim influences the medical clinic. For instance, a few patients feel that they reserve the option to reject certain clinical administrations where might be because of individual strict convictions not to acknowledge any clinical medical procedure. Then again, there are staff individuals that will not offer certain clinical types of assistance. This could be on the grounds that a few patients don't have protection and that the staff is attempting to help the medical clinic not lose any cash on the off chance that they don't offer types of assistance to non-guaranteed understanding. Another model would be the Do Not Resuscitate (DNR) orders. A few patients don't have their assent in composed structure so it is hard for the medical clinic to stay with the patients wishes. The specialists reacts to the emergency clinics strategic various situations in the clinical administrations by submitting to their vow, which is to serve and offer types of assistance by putting the patients care first. This can likewise fluctuate contingent upon the specialist, as some sympathy about the patient and some are enthusiastic about the patients ? option to bite the dust. So essentially the specialists needs to adjust the emergency clinics statement of purpose dependent on close to home conviction and how they decipher the mission. On this, the clinic additionally needs to manage various associations, for example, the Child Protective Services. As indicated by Pat, the clinic had a case in the Neo-Natal ward, where the Child Protective Services is taking guardianship of the infant and taking steps to record charges against us on account of the manner in which we offered types of assistance or, as they affirm, neglected to offer types of assistance recovered from Resource January 28, 2006. Another that ascribes to the issue is the means by which the media speaks to the emergency clinic on the feature news that clinical mistakes cause countless passings every year, near 100,000 in medical clinics alone. With that as the outer all encompassing perspective, let me paint the image for you, from within, said Pat (Resource). This kind of media inclusion causes a reduction of the quantity of patients that the medical clinic serves each year. With the abatement of patient, that means the decline of income for the medical clinic that influences the emergency clinics financial plan. Contrast with the earlier year the clinic lost 7% of the patient populace. The emergency clinic has 28% fixed cost yearly that is required to maintain the medical clinic business, for example, covering the tabs which in all likelihood incorporates paying the workers, utilities hardware support and serving the individuals. A portion of the information shows that the medical clinic needs to hold consistent at 7863 patients and 39,866 patient days or the emergency clinic should diminish fixed expense by 15%. The fixed expense can't be diminished so if there is decline in the patient induction into the clinic for administration then the less pay the emergency clinic gets. That implies the medical clinic needs settle on cutting the expense on the fixed cost just to make back the initial investment to keep the emergency clinic running. A portion of the extreme choices is lessen the emergency clinics headcount. Arrangements To help tackle the issues and issues, Faith medical clinics leading body of chief need to plunk down and concoct thoughts that will enable the emergency clinic to determine the issues. Arrangement One Solution One that I come up to help settle the issue of keeping up and recognizing the emergency clinics crucial is to give a reasonable and compact systems and strategies that can be actualized. The strategies and technique must be educated by all staff so they can be acquainted with what should be done when the staff is confronted with different cases. It is troublesome and difficult to record each and every thing that the staff must do on certain event, as the clinical field is capricious and about difficult to remember. Staff part should concentrate and focus on significant issue and quality consideration for the patients. The clinic needs to likewise concentrate on complying with law to remain in activity while making the strategies and systems. The emergency clinic can't deny care for non-protected patient particularly if the patient is confronted with a dangerous physical issue. By declining care, the clinic will be confronted with claims if the patient is to pass on or cost more mischief and wounds. For instance, if the DNR isn't in a composed structure, there is no doubt by the staff individuals yet to give the clinical assistance required by the patient. Arrangement Two Solution two that I can consider is to take an overview of representatives as indicated by their own convictions of how a patient ought to be dealt with and keep this study on the workers record to guarantee that the approaches and systems are plainly comprehended by everybody. This overview will enable the medical clinic to follow what percent of the workers comprehend the emergency clinics crucial. In the event that the percent of the overview falls underneath 95% from the statement of purpose then Faith medical clinic needs to re-train workers with respect to the approaches and systems of the emergency clinic. Arrangement Three To help improve and increment the quantity of patients that come to Faith medical clinic, arrangement three would be for better showcasing of the emergency clinic. On the off chance that the medical clinic is advertise appropriately to lure patients on why they ought to go to Faith emergency clinic rather than others then this will help the progression of patients. Publicizing through the media, for example, the nature of administration that patient can get at the medical clinic will be exceptional, understanding duties and the sort network administration that the emergency clinic gives. By having more patients should help balance the fixed expense on working the clinic. Choice Chris needs to layout what kind of dynamic methods the top managerial staff should use in handling the issues at Faith emergency clinic and that procedure ought to be dimensional examination. Dimensional Analysis methods is an agenda (Jensen, 1978) that identifies with Five Ws and H, and is of most use as a helper diary for beginning investigation of an issue or assessing alternatives, especially those related with human relations, as opposed to of a specialized sort recovered on January 29, 2006, Dimensional Analysis. By distinguishing the five Ws (Who, What, Where, When) and H (How), this should help with discovering one arrangement. I think the best arrangement is the setting up the strategies and techniques. In doing this, representatives that serves the medical clinic will have an unmistakable and brief information on the emergency clinics statement of purpose. This will help mitigate the in concision that is going on at the emergency clinic. The five Ws and H can be spoken to by meaningful measurement (Who? ), spatial measurement (where? ), worldly (When? ), quantitative (How much? ), and subjective (How genuine? ). A portion of the inquiries that can be posed to are considerable measurement or what poses the inquiry like Is it important to change perspectives or practices? Another is spatial measurement or who, poses the inquiry, for example, Recognize the specific region concerned. In the wake of recognizing issue and the impacts of it to the medical clinic, presently the Pat can present to the governing body the arrangements that are possible and attainable. It won't be a simple assignment to get all the board in pleasant to the arrangement yet will help distinguish all the issues that should be settled and in people groups mind. On the off chance that the issues are not managed, quite possibly the clinic will lose more cash by losing more patients. Without the patients coming into the medical clinic, the emergency clinic won't be around to serve the network. Like anyâ businesses, Faith needs to acquire cash to have the option to work and serve custom

Living Conditions in Kenya Essay Example

Day to day environments in Kenya Essay Life CONDITIONS IN KENYA 1 This paper dissects the existence conditions in Kenya. Kenya is the greatest monetary framework in East Africa, and it has contributed significantly into the adjustment of East African states. This incorporates Somalia, where the state has sent military staffs to help with reproducing request and security inside the part. In elucidating the existence conditions in Kenya, this paper utilizes the cultural justness hypothesis, and the moralss of goodness hypothesis. The moralss of temperance hypothesis lays a highlight on the capacity of an individual’s character, for aims of estimating and investigating the moral conduct of an individual ( Clayton and Williams, 2004 ) . Social justness hypothesis on the different manus builds up the principles that administer the cultural request of a general public. Social Justice alludes to the capacity that individuals have, for goals of perceiving their potencies, inside the general public wherein they live ( Clayton and Williams, 2004 ) . O n this balance, there is an interest of set uping foundations that would help the general public to take a superior and satisfying life. The standards built up by the hypothesis of cultural justness are, individual and political autonomies, equivalent possibilities, and so on. This paper contends that the existence conditions in Kenya are hapless, and heft of individuals can't procure better administrations on account of wastefulness in the mode in which the national specialists appropriates assets to the grassroots degree. We will compose a custom paper test on Living Conditions in Kenya explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Living Conditions in Kenya explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Living Conditions in Kenya explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Before December 2007, Kenya was sorted as one of the achievement accounts in Africa. This is on the grounds that the state was sing a fledging majority rules system, and an uncommon monetary developing, which was described by a thriving touristry industry ( Williams, 2012 ) . It is of import to comprehend that the number of inhabitants in the state is approximated at 35.5 million individuals, with around 10 million individuals populating in the urban nations ( Oppong and Oppong, 2012 ) . The capital city is in Nairobi, with more than 3,000,000 individuals shacking in it. The 2007 decisions in Kenya finished into a constituent power that was so horrendous and dormantly. This power stunned the full universe, and this is on the grounds that Kenya has been viewed as an image of harmony and stableness inside a section that was plagued with common wars and equipped battles. Kenya faces a progression of employments, for example, corruptness, HIV/AIDS, higher standards of life, poverty, hung er and eagerness, a hapless wellbeing area, tribalism, and hapless driving and organization ( Oppong and Oppong, 2012 ) . These referenced employments are the central causes that make the existence conditions in Kenya to be hapless and unacceptable. For case, it is evaluated that kids beneath 15 mature ages old enough signifier 50 % of the whole populace of the state ( Campbell, Gray and Radak, 2011 ) . On this balance, the state faces a high reliance load, which is answerable for making an opposition for the main plan getting to quality guidance, wellbeing consideration administrations, and other cultural administrations. It is of import to comprehend that in each piece much as the financial arrangement of the state as a rule see some developing, the greater part of the number of inhabitants in the state live in poverty ( Williams, 2012 ) . That is they live in under a dollar for every twenty-four hours. The most defenseless individuals are children and grown-up females populating in provincial nations, and in ghettos ( Oppong and Oppong, 2012 ) . Destitution in the state is credited to wasteful organization development that does non ensure the only circulation of assets to the grassroots degree. Destitution is other than ascribed to the across the board corruptness inside the state ( Williams, 2012 ) . Truth be told, in a one-year investigation of the states that is the most degen erate known to man. Kenya positions among the most degenerate states known to mankind. Corruptness is boundless inside the state, and it is extremely difficult for a man to obtain administrations from the specialists without defiling a specialists functionary ( Oppong and Oppong, 2012 ) . Among the foundations where corruptness flourishes, are the constabulary powers, the military units, the seat, and areas answerable for providing in-movement administrations. Blending to the cultural justness hypothesis, it is the capacity of the specialists to flexibly a favorable atmosphere that can help individuals to do riches, and live in flourishing. Destruction of need ought to be one of the significant worries of the specialists, and thus foundations must be placed in topographic point, for expectations of helping the specialists to fight poverty, and its causes ( Williams, 2012 ) . It is of import to comprehend that there have been endeavors and plans produced for expectations of fighting corruptness inside the state, which is one of the major, reasons for destitution. Organizations, for example, the Kenya Anti Corruption Authority were built up. Be that as it may, these foundations have neglected to attempt the employments of corruptness, due to lack of specialists will. For case, there have been significant soils influencing the theft of open cash, and this incorporates the Goldenberg adventure, whereby a worry grown-up male, with the guide of top specialists functionaries chose to take income improvement payer’s cash by pretending that they could give gold, to the state local armies during the 1990s ( Oppong and Oppong, 2012 ) . Billions of shillings were lost in this strategy. Another situation is the Anglo renting earth, which came to come up in 2005 whereby top specialists functionaries had the option to take one million a large number of shillings from the specialists. It is of import to mean that disappointment by specialists hostile to debasement foundations to prevent these soils was an injustice to the Kenyan culture ( Williams, 2012 ) . This is each piece orchestrating to the cultural justness hypothesis, which lays emphasize on foundations to help with progressing cultural justness, and this incorporates balance of possibility, and individual and political opportunity. For outline, because of corruptness, the region can't raise financess that can help it to create streets, better on the guidance and wellbeing consideration framework, and so forth. On this balance, the specialists is compelled to use the restricted assets it needs to build up specific nations, go forthing different parts in their advancement docket. This is plainly against the cultural justness hypothesis which advocates for only circulation of assets ( Hooft, 2006 ) . To eliminate down the positions of corruptness in Kenya, there is an interest of using the guidelines contained in the righteousness speculations of moralss for expectations of telling the conduct of its senior specialists functionaries. This hypothesis centers around strategies for bettering the profound quality of individuals, by set uping the guidelines and processs that the individuals viable ought to follow. For representation, corruptness is a negative marvel in the state, and there is an interest of set uping constabularies and components of fighting corruptness. On this balance, the Kenyan specialists requests to appoint grouped Torahs and processs planned for fighting corruptness, and de tering the feebleness ( Williams, 2012 ) . These processs could incorporate disparaging this aspect of corruptness, by taking common retainers to creating classes to sharpen them on the perils of corruptness. Through these activities, openings are high that the specialists may transfuse the good virtuousnesss of honestness, and the interest to work among its senior common retainers ( Hooft, 2006 ) . This will hold an outcome of limiting corruptness, taking to the diminishing of need inside the state ( Gifford, 2009 ) . Another factor that prompts hapless life models in the state is the country’s wellbeing area, which is wasteful, and needs skilled clinical practicians to work in these areas. It is of import to comprehend that Kenya needs sufficient doctors and medical attendants to work in its wellbeing area. The main ground of this deficiency is that the state does non hold equivalent planning establishments and assets that can facilitate the arrangement of increasingly clinical practicians, and later captivating thes e individuals ( Hornsby, 2012 ) . Be that as it may, it is of import to comprehend that the nation that is influenced to a great extent by this shortage of doctors is in country nations. This is on the grounds that most practicians do non like working in these nations in light of the fact that the compensation is little, and they have little odds of advancing in their reasons for living. Specialists in rustic nations are ever utilized by the specialists, and the pay offered by the specialists is non regularly moneymaking ( Hooft, 2006 ) . On this balance, these doctors would rather stay in urban nations, where they can get better occupations, with regarding wage. On this balance, there is uncalled for circulation of administration, with the country nations being off guard. In the situation of the cultural justness hypothesis, this is unfairness, since individuals can't get administrations, which they reserve an option to ( Hooft, 2006 ) . This is on the grounds that they are income improvement remunerators, and thusl y the specialists needs to flexibly the wellbeing consideration benefits that they need. The guidance framework in Kenya is other than hapless, and it favors kids from the rich foundation. In each piece much as the specialists presented a cosmopolitan free essential guidance in the express, the educative administrations gave are non up to the standard. This is on the grounds that schoolrooms are clogged, and there are cases whereby two children are compelled to parcel a work area ( Haustein, 2011 ) . There is besid

The Himalayas Along Chinas Southwestern Frontier With India Are The Wo

The Himalayas along China's southwestern outskirts with India are the world's tallest mountains. China's most prominent waterway, the Yangtze, is the world's fourth longest. The Taklimakan Desert, in western Xinjiang Uygur Autonomous Region, is probably the driest spot on Earth. The zone of loessic soil (fine, siltlike soil made by wind activity in dry districts) in Shaanxi and Shanxi regions is most likely more broad than in some other spot. China has an incredible abundance of mineral and normal assets. Stores of coal, oil, iron metal, tungsten, tin, bauxite, copper, limestone, and numerous different minerals required in present day industry are plenteous. Utilized in household assembling and traded to acquire cash, these assets furnish China with a strong establishment for fast modern development. Like the United States, China is situated in the mid-scopes. On the east and south China faces significant arms of the Pacific Ocean. Thusly, eastern China particularly the southeastern coast is moist and has commonly mellow winters contrasted with the remainder of the nation. High mountains close off the west, be that as it may, and a great part of the western 66% of the nation is moderately dry and segregated. Generally, China's western locales have been inadequately populated, to a great extent by minority people groups, for example, Tibetans, Uygurs, and MongoliansChina has the biggest populace of any nation: 1,133,682,50 1 individuals were included during the statistics taken in 1990. This populace had developed quickly as of late, extending by roughly 15 million every year, an expansion equivalent to the absolute populace of Australia. With an end goal to lessen the pace of populace development, the Chinese government since 1978 has advanced the one-youngster family among the Han. (Every single wedded couple are encouraged to have just a single kid.) Before the Communist Revolution, various strict and philosophical frameworks were rehearsed in China. Customarily Taoism and Confucianism gave moral advisers for the best possible conduct of people and authorities. Both of these frameworks started in China during the purported Golden Age of Chinese idea, a few centuries before the start of the Christian time. Taoism tried to advance the internal tranquility of people and concordance with their environmental factors. Confucianism, in view of the lessons and works of the logician Confucius, is a moral fr amework that tried to show the best possible route for all individuals to carry on in the public arena. Every relationship spouse wife, guardians youngsters, ruler-subjects included a lot of commitments which, if maintained, would prompt an equitable and agreeable society. Following his lessons would likewise advance a steady, enduring government (see Confucius). Buddhism, which came to China from India as right on time as the first century AD, was a progressively regular religion. Its devotees went to infrequent administrations, rehearsed customs, and bolstered a sanctuary all the time. It has been evaluated that in excess of 68 million Chinese despite everything view themselves as Buddhists, however it is improbable that they practice the religion normally (see Buddhism). Preceding 1949, rehearses that may best be called people religions were regular all through China. In spite of the fact that they joined components of Buddhism and, particularly, Taoism, these religions were generally nearby, regularly dependent on neighborhood divine beings, and served the neighborhood individuals.. By 1945, in any case, it was assessed that lone 20 percent of China's kin could peruse and write.Since the Communists came to control in 1949 proficiency has risen quickly. Today it is evaluated that 76 percent of grown-ups are proficient. Instructive arrangem ent, nonetheless, has differed extensively. By and large, an elementary school instruction has been made accessible to nearly everybody, and around 40 percent of youngsters can go to center school. This mirrors a conviction that fundamental information is basic to provincial turn of events and monetary advancement. Training at the school or college level is hard to get, be that as it may. The normal grade school understudy has around one possibility in 145 of trying out a college or school. Increasingly more of China's youngsters are completing secondary school, yet close to 2 to 3 percent of secondary school graduates go on to the following level. Arrangements on school affirmation have changed every once in a while, and the premise of choice isn't in every case clear. China's conventional economy depended on rustic exercises and homestead creation. Responsibility for was the principle type of riches, and huge possessions regularly had a place with non-attendant proprietors who lived

Why You Should Use Mobile to Build Brand Loyalty

First it was smartphones, quickly followed by tablets and now smartwatches. The move towards mobile devices is quickening, and marketers are following suit. In 2016, they spent $101 billion on mobile internet ads worldwide, $40 billion in the U.S. alone. From 2013 to 2019, there will be an estimated tenfold increase in mobile advertising spending. Related: 10 digital trends that are transforming marketing in 2018 So how can your brand benefit from mobile spending? And how can you make sure that your mobile customers keep coming back? Here are some ways marketers are using mobile to increase brand loyalty and cash in on mobile success. Mobile pay creates loyal customers No, mobile pay is not the leading form of payment. Not yet. But things are heading in that direction. In 2014, mobile pay accounted for $4 billion of in-store purchases. By 2019, it's expected to increase to $34 billion. Though still lagging way behind plastic with only 13% of smartphone owners having used it to make a purchase, that number will rise. Especially since marketers for companies such as Android and Samsung are starting to offer incentives like loyalty cards for customers who use their mobile pay platforms. Retailers like Starbucks and Dunkin' Donuts offer mobile pay through their apps and reward customers who use it. The Starbucks mobile pay program via its app has been so successful that over 21% of all U.S. Starbucks store purchases come from it. There's an expectation that in a few short years, the app payments will account for 50% of business. Richard Crone, CEO of mobile-strategy company Crone Consulting LLC said the Starbucks mobile pay app was "the most successful launch of a new payment type in history." Marketers, take note. You can improve customer targeting with mobile ads Mobile is on the cutting edge of marketing technology. Where else can you seamlessly integrate geofencing, purchase preferences and history, and social media interaction with your brand? Mobile lets you isolate essential customer information to offer the most personalized and targeted marketing in history. Mark Ghermezian of Appboy says about the future of mobile marketing: "Brands must understand how to strategically connect with customers on a personal basis and encourage engagement, based on customer behavior, to transform them into long-lasting users. Mobile marketing automation will allow companies to collect and use data in a more actionable way and deliver personalized and timely messages to their customers." Companies who effectively harness mobile tools create stronger relationships with their customers by anticipating their needs, stimulating their desires, and rewarding them with exclusive offers and promotions. Customers like to shop on mobile devices Consumers interact with brands through their smartphones in a number of ways. They look up brick-and-mortar store locations, search for coupons and make purchases. Anna Bager, senior vice president of mobile and video at the IAB (Interactive Advertising Bureau) says: "Pressing the 'buy' button on mobile devices is now a regular occurrence the world over. [...] Marketers and media agencies need to fully embrace smartphones and tablets as a critical pathway for all shopping activities and increase investment if they want to build meaningful relationships with mobile consumers, driving them from discovery to purchase." The fact is that customers like to shop on their mobiles. In a study involving mobile users in 19 different countries, 80% said they had a positive experience with mobile shopping. Also, consumers engage more proactively with mobile apps than with traditional forms of advertising. The ability to take advantage of deals and shop at their own convenience are key factors in mobile shopping's popularity. Mobile apps increase your brand frequency Mobile apps not only incorporate all of the above principals, but they also effectively increase a customer's exposure to your brand. Americans spend on average 4.7 hours a day looking at their smartphones. Factoring in sleep, that means that people are spending about a third of their day on mobile. If your brand is on their device, they're being exposed to it constantly. The marketing term "effective frequency" suggests that the more frequently a consumer is exposed to your brand, the higher their intent to purchase becomes. When you adopt a mobile marketing strategy, you're exponentially increasing your brand's visibility. Dick Stroud, Managing Director at 20plus30 said it best when he remarked, "At the birth of the web, companies aimed to get their website bookmarked. Marketers should be in a race to get their apps on the home screen of consumers' smart devices." Ignoring mobile is a big risk. As the trend towards personalization and targeting through mobile increases, customers are changing their expectations of interactions with brands. 54% of consumers say that a poor mobile app experience would make it less likely for them to patronize that business again, and 27% of consumers say that it would give them a negative view of the brand's products. Marketers ignore the mobile trend at their peril. It was estimated that the UK retail industry loses a potential 6.6 billion GBP due to lack of investment in mobile. Jamie Turner of 60SecondMarketer warns: "If you're not using mobile marketing to attract new customers to your business, don't worry—your competitors are already using it and are getting those customers instead." An investment in mobile marketing is an investment in brand loyalty. Even fringe technologies like mobile pay are on the rise and some early adopters have already seen great success in using it to increase customer loyalty. Your mobile presence has a great deal to do with consumer perception of your brand. Bottom line: use mobile or lose customers. See how Lucidpress can streamline your creative process & keep your visuals consistent across all channels.

Essay about Portrayal of Women in Homers Odyssey - 719 Words

The Portrayal of Women in Homers Odyssey In the first section of Odyssey, mortal women are presented to us as controlled by the stereotypes and expectations of the culture of the day, and it is only within that context that we can consider the examples Homer provides of women to be admired or despised. He provides us with clear contrasts, between Penelope and Eurycleia on the one hand, and Helen and Clytemnaestra on the other. In Penelope’s case, it is made clear that her freedom of action is strictly controlled. Antinous feels free to advise Telemachus that as Odysseus is assumed dead, it is expected that Helen will choose another husband, or her father should do so for her. Telemachus does not challenge the logic of this,†¦show more content†¦She should go to her room, and leave the men to men’s business. She is left to reflect, in her grief, on the developing wisdom of her son. In these examples, Homer is intending to win our admiration for Penelope. Her loyalty to Odyssey and the slim chance that that he may still be alive are taken to a heroic level, which defy the apparent convention of the day that a woman should not be without a husband. Her cunning in keeping the suitors at bay are also to be admired, and have a parallel in the cunning of Odysseus himself, as Odysseus is also often praised for his resourcefulness in overcoming obstacles. In Eurycleia, the Nurse of Telemachus, we have another example of loyalty held up to us as admirable. While Eurycleia is a servant, therefore of the lowest status, and there purely to meet the needs of the child Telemachus, we are told of her lifelong devotion to her task. It is made clear that in every sense she has fulfilled the role of mother to Telemachus, and that she has earned his love through her steadfastness. We also are expected to admire her loyalty and compassion when she comforts Penelope, telling her that she knew Telemachus had left for the mainland of Greece, and had sworn not to tell Penelope until Penelope discovered for herself that he had gone. In contrast, we are presented with the examples of Clytemnaestra and Helen. The former of these is the more extreme. Nestor tells Telemachus of how, after resistingShow MoreRelated The Portrayal of Women in Homers Odyssey Essay1817 Words   |  8 PagesHomer exhibit gender bias in the Odyssey?   Is the nature of woman as depicted in the Odyssey in any way revealing? 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In writing The Penelopiad, she felt she was able to answer those questions. The Odyssey is from Odysseus’ point of view, recorded by Homer, but is not the only version of the story as it was mainly handed down through generations orally, which can lead to details being changed. She wanted

Qualities of Leadership Essay - 1170 Words

The dictionary defines leadership as a critical management skill; it is the ability to motivate a group of people toward a common goal. These qualities will help you develop your skills as a leader. Leaders play a very huge role whether the task that they are taking on is big or small. The leaders face special challenges as they try to communicate and interact with their followers and potential followers to understand and know what they think and what they do. Leaders should know that creativity and innovation are the life of their organization. The mission of every leader should be to search continually for ideas and programs that are better for the organization that they are currently committed to; which is progress. When you think†¦show more content†¦Banned from boxing and stripped of his title, Ali stays in the spotlight, speaking against the war. He always said what he felt. Ali made comments about the war they were said to be† unpatriotic† and if he did no t apologize for making the comments he would not be able to participate in the big upcoming fight. They had him apologize or that’s what they though he was going to do but he did not apologize so they cancelled the fight. He did not believe in wars so he was not going to support them. He showed leadership in standing up for what he thought was right. His boldness made him stand out in the crowd he spoke his mind and did not care what anybody else thought and that made him a great example to look up to and to follow. On April 28, 1968 the Houston induction ceremony took place. This is where men would be drafted into the armed forces. They called Muhammad Ali and then they called Cassius Clay he did not step forward for either name. When he did not step forward that meant he refused to be inducted. The penalty for him refusing to be inducted was a five year sentence in prison. Two years later his conviction was overturned and he was released from prison. He stood up for what he believed was right even though they wanted to penalize him for it. Dr. Martin Luther King Jr. was a very important leader of the Civil Rights movement as well as a Nobel Prize winner. He proved that civil disobedience was an effective weapon against depression. King’sShow MoreRelatedLeadership And Quality Of Leadership1042 Words   |  5 PagesGreat leaders have vision, they can see into the future and have a clear exciting idea where they are going and what they’re trying to accomplish and they are excellent at strategic planning in getting there. This quality of vision separates them from managers, having a clear vision turns the individual into a special type of person. Personality plays a crucial role for business leaders. 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Consumer Behavior Can Be Termed Way People †Myassignmenthelp.Com

Question: Why Consumer Behavior Can Be Termed Way People? Answer: Introduction Consumer behavior can be termed as the way people buy and use products and services of the company. The examination of Consumer Behavior assists firms to advance their marketing approaches by considering the issues such as how consumer thinks, feels while purchasing a product. In terms of definition, Consumer behavior can be defined as the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and the society. Understanding the consumer behavior is very important aspect of marketing. It is the study on the process on how an individual feels, wants at the time of buying a product. Acknowledging the consumer behavior allows active companies to increase their market share. These companies are able to increase their market range by anticipating the changes in the consumer needs. This report is on the theme of customer behavior. It will outline two individual factors that have its influences on their buying behavior. It will analyze how these two factors influences impact on the consumer purchasing decision making process. After that the study will present how these two individual influences need to be considered along with the consumer decision making and experiences. In addition to this, the study will also discuss how marketers can apply this critical understanding of individual influences on customer decision making and how to implement these factors effectively to improve the performance of an organization. Customer Behavior Consumer behavior can be termed as the way people buy and use products and services of the company. The examination of Consumer Behavior assists firms to advance their marketing approaches by accepting the issues such as how consumer thinks, feels while purchasing a product. Understanding the consumer behavior is very important aspect of marketing. It is the study on the process on how an individual feels, wants at the time of buying a product (Babin, Harris, 2016). Acknowledging the consumer behavior allows active companies to increase their market share. These companies are able to increase their market range by anticipating the changes in the consumer needs. Consumer behavior is influenced by numerous things, including the marketing and environmental factors, the psychological, personal and situational factors, culture and family. Companies always try to figure out the trends in customers in order to understand the customer preferences (Brosekhan, Velayutham, 2013). They always try to impact a customer buying behavior with things they can govern such as availability of the products, store layout, advertising and pricing. All these things influence a purchaser to buy products or to buy nothing. About Motivation: Motivation is the internal drive that portrays the goal focused arousal. In the context of consumer behavior, motivation is the result of a desire for a product, service or experience. Motivation is the thing that aims to satisfy the customer needs and wants by purchasing and using of the product and services. Abraham Maslow, an American psychologist developed a hierarchy of needs (Eastin, Daugherty, Burns, 2011). The diagram of this hierarchy of needs is shown below: Figure 1: Maslow's Hierarchy of Needs According to this concept, people must needs to achieve their basic needs such as food, water and sleep before they can take some actions to fulfill the higher-level needs. The need for food is frequent, while the other needs, such as shelter, safety, and clothing tend to be durable (Eastin, Daugherty, Burns, 2011). In the customer behavior context, the motivation refers to all the procedures that make a man to perceive a need and pursue a definite course of action to meet that need. Every individual has some needs that he or she aims to be fulfilled. Primary needs of an individual are food, clothing and shelter and after that come the society, culture and many more. Marketers have to recognize the reasons of their potential consumers to have good sales. A buyer has several motives and each of these motives changes with various elements (Eastin, Daugherty, Burns, 2011). With these, marketers can surely help their customers by changing the marketing approach so that struggle could b e closed. One of the major conflicts that arise while buying a product is a situation where the customer has two different choices of similar products and services. One of the Apple products namely the iPhone 5s and 5c was addressed according to the needs of individuals life-cycle stage, occupation and economic situation. The company designed the 5c to meet the requirement of younger generation by offering the product at low price with options of color optimization (Eastin, Daugherty, Burns, 2011). Whereas, the company designed the 5s that offers more features but are placed at a higher price. It was developed to meet the requirement of mainly the corporate peoples. About Consumer perception Consumer perception can be termed as the marketing theory that contains a customers impression, awareness and consciousness about the corporation and its offerings. Customer perception is mainly affected by publicity, reviews, social media, public relationships and other channels. The perceptions customers have of commerce and its products or services have a noteworthy effect on the buying manners (Fatima, Lodhi, 2015). This is the reason behind the expenditure done by the businesses, honing their customer service and ding whatever the companies do influence the perceptions of the target consumers. At the time of buying a product, customer examines all the information they have regarding that company to form a decision whether it is good to purchase from the company or whether the company offers value or not. Another factor that companies utilize to alter the customer perception is the exposure. Companies try to provide more and more information regarding the product, so that custom ers could have more and more information (Hogg, 2006). Business firms do all that is possible to publicize their offerings. In order to influence the perception of the consumers, it is essential that companies not only expose its products to consumers, but also have to make its product extraordinary from the rest of the products. Perception is about how a person synchronizes the world around him or her to make sense on it. Consumers in the current business situation are attacked with messages on television, radio, magazines and internet (Hogg, 2006). Shoppers are now surfing the internet, watching television, checking the cellphones for messages; all these convey some form of information to the customers by the advertisement done by companies for their products. Apple watch has changed the perception of customers regarding the smart watch. There are many smart watches available over the market such as Android wear, Moto 360 and Samsung gear S, but no one could match the superiority of Apple Smart watches (Hoyer, MacInnis, 2010). The watches from the company are beautiful and elegant, and its the object that a customer can wear in his or her day to day life. Apple watches takes the iPhones to a new level and puts all the daily funding organizers such as text messages, phone calls and calendar on wrist of the purchaser. One of the biggest changes that have come to the perception of the customers regarding the smart watches is that they can actually make phone calls through their wrist watch. People find this technology to be amazing. Motivation Motivation can be defined as the driving force within personalities that drives them to take actions. This driving force is shaped by some state for action that happens as the result of an unfulfilled need. People strive both unconsciously and consciously to decrease the stress through behavior that expect what will fulfill their needs and can relive them from the stress feel. Motivation is the character that asks questions to the consumer like why are you buying this product, why are you using this product, and why this brand? An individual is said to be motivated if his or her system is energized to be directed towards a specific goal (Ioan?s, Stoica, 2014). Thus, motivation can be termed as the force that impels individuals to buy products. According to various theories motivation is also termed as the root that minimizes the pain or bearings of the customers and maximizes their pleasures. Abraham Maslow, an American psychologist advanced a hierarchy of needs. According to this t heory, people must needs to fulfill their basic needs such as food, water and sleep before they can take some actions to fulfill the higher-level needs. The need for food is repeated, while the other needs, such as shelter, safety, and clothing tend to be durable (Ioan?s, Stoica, 2014). The theory stated that needs are hierarchically structured and that needs which are low in the category are need to be fulfilled first. In the current business situation, people of today are controlled by some specific symbol. People are now obsessed with these symbols. And there is a symbol that is the most famous symbol in the world- the bitten apple. There was no consumer electronic company that has changed the potentiality on how people use technology in the everyday lives (J. Johnson, Tuan Pham, Johar, 2017). But it is true with Apple. The Apple products such as iPod, iPhones, iTunes and Apple Watch changed the way people uses technology. When a person opposite to us is using Macbook, we could see the shiny silver bitten apple symbol. This Apple symbol is linked with the human leisure activities. The sign of the bitten apple indicates the upper class popular culture and their lifestyles. Veblen 1895 clarifies that this is due to emulation. The hierarchy of class shows off that emulation to us. Apple products are costly in compared to the products of its rivals (J. Johnson, Tuan Pham, Johar, 2017). The price of Macbook is almost double to some of its rivals laptops. But what makes people to choose the Apple products is its status symbol. Having Apple products, portrays that the consumer has the wealth and money to consume luxury products, thus belong what is called leisure class. Why customer motivation is important for businesses Individual characteristics have both psychological and personal factors. One of the most important factor that deliver variances in consumer purchasing behavior is motivation. MacFadyen 1998 has stated the importance of the role of goals, aspirations and symbolic needs (Jansson-Boyd, 2010). Theories of motivation of consumers clearly states that why they engage in a particular behavior in order to satisfy their needs. It is not only due to globalization that has differentiated in large scale between the products and services, but economies of the developed countries also have great hand in it. As every company aims at increasing its profit and sales revenue in order to gain the market share and to have big return investment. Company that receives in the stated has very good understanding of its customers and will be very successful just kike Apple (Khaniwale, 2015). The company understands that its must motivates its customers to buy its products and it can be seen in its every produ ct ads. Advertisements done by companies always developed with an aim to motivate its targeted customers to buy the products. Advertisements increase sentiments and approaches and displays that marketers have to reflect more than the single motive of the potential group. Consumer perception Consumer perception can be termed as the marketing theory that contains a customers impression, consciousness and consciousness about the company and its offerings. Purchaser perception is mainly exaggerated by publicity, reviews, social media, public dealings and other channels. The perceptions customers have of a business and its merchandises or services have a noteworthy effect on the buying actions (Kumar, John, Senith, 2014). Apple is very disruptive in its respective markets. The offerings of the company are very different, but one thing that the company matters the most is the customer perception. It is true fact that companies have to work hard in order to get the desired results and to meet the customer needs. But just meeting the customer perception is not enough. A company must be extraordinary and have to exceed the needs of the customers if companies want to be relevant. Technology has also disrupted the habits of the consumers. Customers are now not satisfied by just g etting their perception and need completed, they want to have more and more. Perception has become the king of the business and Apple is among those companies that have managed to meet the customers perception to an extended level. Perception is providing the customers what they needed and what they never expected of. Apple is the company that is currently at this level. It is true that we dont need an iPad before it was introduced. As it got introduced by the company, all the people arrived that embraced that product (Lee, LaRose, 2011). Products that create a new category dont focus on target markets or surveys during the development as unless the product is not ready, most of the customers cannot image it. There is always benefit of meeting the customer perception. Meeting the customer perception is about being loyal, profitable, and early adoptable customer base. Few years ago, Apple introduced MacBook Air, which dispatched the physical hard drives that brings the end of hard d isk crashes. It is natural that different customer have different perceive and perception on same product or service. A customer perception is a posing that may even diverge from what the producer or service provider or marketer had proposed (Noel, 2009). Customer perception sometimes causes serious problems to the todays company economy. Why customer perception is important for businesses In the current business situation, rivalry is getting more and more modest. That indicates that it is now more difficult for products and services to distinguish themselves from other presents that ever before. Competitive nature in the businesses is not just increasing due to globalization of production, logistics and access for data, but it is also increasing to the launches of new products and services by the companies. As the differences among the products are increasing and most of the companies are trying to win the rivalry among their competitors by doing price reduction in the products and services. In addition to this, the customer behavior has also become more hybrids (Peter, Olson, 2010). Customers are becoming more prices sensitive and always find ways to have the product at a low price. Negotiation for the product has been increased by the customers. But they are enjoying the branded and luxurious items. For many of the offerings, the balance of power has shifted toward s the customers. Customers are also now aware of the powers they have and their raises their expectation on how companies have to take care of them. Customer perception is influenced by a range of factors. Companies always have concern about that the product or service delivered to the customers have met their perception or not (Peter, Olson, 2010). Companys always wants to complete the needs of the customers. The whole process of consumption and all interactions are involved as a crucial importance in the operations of the businesses. Theories of consumer motivation There are some theories that are related to human motivation. Felser 2001 has mentioned different categories of theories. These theories assume that human beings only want to satisfy one particular motive. It is explained in the theory that current needs of the individuals are influenced by experiences in early childhood that relates motivation to anxiety (Peter, Olson, 2010). On the other hand, Freudian theory explains that marketing applications are investigated in the contents by the consumers. Another theory which is also the most famous theory regarding individual motivation is the Abraham Maslows hierarchy theory (Sahney, 2017). The theory defines the five basic level needs of human, which is arranged in a hierarchy based on its importance. These needs in order are physiological needs, safety needs, social needs, esteem needs and self-actualization needs. Maslow stated that lower level needs mainly the physiological needs and the safety needs have to satisfied first before an individual moves on to a higher order needs. But Belch Belch claimed that it is unlikely that people go through hierarchy needs in step by step manner. According to him, lower level needs are an ongoing source of inspiration of consumer purchasing behavior. As the physiological needs are met in most of the advanced countries, marketers usually tries to sell that fills the basic physiological needs by appealing to the consumers as the high level needs (Saito, 2009). This theory is completely supported by a TV as of instant-food manufacturer Maggi. It is likely that the potential viewer does not hunger but the advertisement made it to a higher need. There are different theories that have different perspectives about what motivate individuals. Motivation stand at the first stage or can be said as that it stands at the beginning of the purchaser buying decision process. It is significant for the marketers to comprehend how to activate these motives by using the appropriate steps and models to lead positive emotions and thus to a positive attitude to the product offered. It was stated by Ajzen 1988 that consumers motivation is related to the happenings of the organism (Schiffman, Wisenblit, 2015). If consumers are not activated towards any product or service, it is then the task of company advertisement to lift and upsurge this activity. Thence, marketers must utilize advertisements as emotions, attitudes and motives of the customers in order to access more attraction. Perrottet 1994 mentions that mass markets of the industrial age are falling into pieces and thus marketers should not tend to accept the paradigm of Maslow. Most in dividuals in the developed nations are not driven by basic needs like the physiological needs nor by the need of physical security. Thus, advertisements that utilize only basic needs to gain attention may not have big impact on motivating the customers to buy the products (Solomon, 2017). The issue regarding how motivations can be generated by advertisements to the highest extent in a consumer is the most critical issue for businesses. The purchases of the product by consumer depend on their involvement and requirements of the product. Theories of consumer perception The consumer perception theory is any effort to know the customers perception towards a product or service that influences their behavior. Those who examines the consumer perception understands why customers makes the decisions they do and how to effect or have make change in these decisions. Mainly, the consumer perception theory is utilized by marketers at the time over designing a product or service or a brand (Solomon, 2017). For businesses, consumer perception is the concept of what an individual thinks and believes about the companys product, service, marketing and branding. Just as sensory awareness links with how individuals perceive and occurs stimuli by their consumer perception that pertains to how people develop opinions about the company and the merchandises they proposes through the purchases they make. Businesses apply the consumer perception to govern how their targeted customers recognize them (Vathana Nila, 2012). Marketers also use the consumer perception theory to upsurge the marketing and publicizing approaches to preserve the current customers and attain new customers. If a consumer feels that the product can satisfy their perceptions and needs, it influences their buying behavior. This feeling among the customers is a consequence of several cognitive stages, thus most of the buyers are always in a state of confusion. According to the Ian Pavlovs classical consigning theory, marketers treat consumer as the subject who get exposed to the product on its packaging. This stimulus is the case that is heavily refined to affect the subjects response. It is also to achieve a anticipated consumer behavior (Vathana Nila, 2012). The classical conditioning theory expresses that the product wrapping has direct influences on the consumer perception regarding the product. The purchasing decision of a customer has to go through various affective mental stages before they could make any choice. Customers form an attitude towards the products that is based on what it is presented before them. When a customer recognizes a product or has looked twice on a product due to its packaging, it automatically changes the initial perception regarding that product. After that they actively look around and consumer information about that product through various channels. When a person buys a product, he or she examines all the data they have concerning that business to form a conclusion whether it is worthy to purchase from the corporation or whether the corporation offers value or not. Another issue that businesses utilize to alter the customer perception is the exposure. Businesses try to deliver more and more evidence on the subject of the product, so that clients could have more and more information (Vathana Nila, 2012). Business firms do all that is possible to publicize their offerings. From Torben Hansen conceptual framework it can be examined that relationship between various aspects regarding the consumer perception and affecting it progress through different stages. Marketers of Apple have to perceive a product that is high valued, as if the prod uct is high valued, customers will get satisfaction by actively engaging in decision making process. Conclusion It has been found from the study that motivation and perception has its influences on the consumer purchasing decision making process. The study also presented that how these two individual influences need to be considered along with the consumer decision making and experiences. In addition to this, the study also discussed how marketers can apply this critical understanding of individual influences on customer decision making and how to implement these factors effectively to improve the performance of an organization. It has been identified in the study that when a person buys a product, he or she examines all the data they have concerning that business to form a conclusion whether it is worthy to purchase from the corporation or whether the corporation offers value or not. The discourse also recognized that customer perception is influenced by a range of factors. Companies always have concern about that the product or service delivered to the customers have met their perception or not. Companys always wants to complete the needs of the customers. The whole procedure of consumption and all communications are elaborate as a crucial significance in the operations of the businesses. It has also been examined in the study that companies have to understand that it must motivates its customers to buy its products and the best process to do it is by motivating the customers in its every product ads. Advertisements done by companies always developed with an aim to motivate its targeted customers to buy th e products. Companies have to raise the emotions and attitudes of the viewers through TV ads and have to show them that the company is considering more than the single motive of the potential group. References Babin, B., Harris, E. (2016). Consumer behavior (1st ed.). Boston, MA: Cengage Learning. Brosekhan, A., Velayutham, D. (2013). Consumer Buying Behaviour A Literature Review. Journal Of Business And Management, 8-16. Retrieved from https://www.iosrjournals.org/iosr-jbm/papers/ncibppte-volume-1/1014.pdf Eastin, M., Daugherty, T., Burns, N. (2011). Handbook of research on digital media and advertising (1st ed.). Hershey, PA: Information Science Reference. Fatima, S., Lodhi, S. (2015). Impact of Advertisement on Buying Behaviours of the consumers: Study of Cosmetic Industry in Karachi City. International Journal Of Management Sciences And Business Research, 4(10), 125-136. Retrieved from https://www.ijmsbr.com/Volume%204%20Issue%2010%20Paper%2011.pdf Hogg, M. (2006). Consumer behavior (1st ed.). London [u.a.]: Sage Publ. Hoyer, W., MacInnis, D. (2010). Consumer behavior (1st ed.). Australia: South-Western Cengage Learning. Ioan?s, E., Stoica, I. (2014). Social Media and its Impact on Consumers Behavior. International Journal Of Economic Practices And Theories, 4(2), 295-301. Retrieved from https://www.ijept.org Johnson, E., Tuan Pham, M., Johar, G. (2017). Consumer Behavior and Marketing, (869-881). Jansson-Boyd, C. (2010). Consumer psychology (1st ed.). Maidenhead: Open University Press. Khaniwale, M. (2015). Consumer Buying Behavior. International Journal Of Innovation And Scientific Research, 14(2), 278-286. Retrieved from https://www.ijisr.issr-journals.org/ Kumar, A., John, S., Senith, S. (2014). A Study on factors influencing consumer buying behavior in cosmetic Products. Nternational Journal Of Scientific And Research Publications, 4(9). Retrieved from https://www.ijsrp.org/research-paper-0914/ijsrp-p3317.pdf Lee, D., LaRose, R. (2011). The Impact of Personalized Social Cues of Immediacy on Consumers' Information Disclosure: A Social Cognitive Approach. Cyberpsychology, Behavior, And Social Networking, 14(6), 337-343. https://dx.doi.org/10.1089/cyber.2010.0069 Noel, H. (2009). Consumer behaviour (1st ed.). Lausanne, Switzerland: AVA Academia. Peter, J., Olson, J. (2010). Consumer behavior marketing strategy (1st ed.). New York: McGraw-Hill Irwin. Sahney, S. (2017). CONSUMER BEHAVIOR. Retrieved 10 May 2017, from https://nptel.ac.in/courses/110105029/pdf%20sahany/Module-1-1.pdf Saito, F. (2009). Consumer behavior (1st ed.). New York: Nova Science Publishers. Schiffman, L., Wisenblit, J. (2015). Consumer behavior (1st ed.). Boston: Pearson. Solomon, M. (2017). Consumer behavior (1st ed.). Hoboken: Pearson. Vathana Nila, S. (2012). The Impact of Advertisement on Buying Behaviour of Women Consumer in Chennai City. Global Journal For Research Analysis, 3(3), 98-100. https://dx.doi.org/10.15373/22778160/mar2014/34